u-blox selects Adelco as distribution partner for Benelux Print Print E-mail page E-mail page


Partnership strengthens Adelco’s focus on embedded and wireless M2M customers

Adelco Electronics provides customers with the latest technology for GPS, embedded computing, display, and wireless communications

Thalwil, Switzerland and Capelle aan den IJssel, Netherlands – October 25, 2011 – u-blox is pleased to welcome Adelco as their distribution partner for the Netherlands, Belgium and Luxemburg. Adelco has a highly specialized team of experts who focus on supporting customers in the embedded computing and wireless M2M markets in Benelux.

The addition of u-blox’ GPS and wireless products greatly enhance Adelco’s line of displays (LCD, TFT, OLED), single board computers, industrial Ethernet controllers, and wireless communication boards and modules (Bluetooth, Zigbee, WiFi, 2G and 3G). u-blox becomes Adelco’s sole provider of 2G/3G and GPS modules in Benelux.

"u-blox is a perfect fit for our strategy to provide customers with complete system solutions for embedded computing, networking and M2M applications based on the most advanced, highest quality components” said Bert Kluinhaar Sales Manager for Wireless Products, “u‑blox’ precision GPS receivers and micro-miniature wireless modules significantly strengthens our position in the fast growing market for telematics, telemetry and location aware devices.”

“We recognized Adelco’s considerable technical know-how and complementary product lines, as well as their excellent reputation among OEMs and System Integrators in Benelux” said Huub Robroek, Area Sales Manager at u‑blox, “We welcome them to the u-blox family of value-added distributors.”

About u-blox
u-blox (SIX: UBXN) is a leading fabless semiconductor provider of embedded positioning and wireless communication solutions for the consumer, industrial and automotive markets. Our solutions enable people, devices, vehicles and machines to locate their exact position and wirelessly communicate via voice, text or video. With a broad portfolio of GPS modules, chips, and software solutions together with wireless modules and solutions, u-blox is uniquely positioned to enable OEMs to develop innovative solutions quickly and cost-effectively. Headquartered in Switzerland and with global presence in Europe, Asia and the Americas, u-blox employs approximately 210 people. Founded in 1997, u-blox is listed on the SIX Swiss Exchange. (www.u-blox.com)

About Adelco Electronics

Founded in April 2003 by the current management team (Cees Smit and Ron Verstelle), Adelco specializes in the distribution of high-end electronic components. Experienced and technically skilled sales team provide our customers with first class application support. Adelco provides it’s customers with complete solutions for Display, Embedded Computing & Wireless communications. Adelco’s headquarters and logistic facilities are located in Capelle a/d IJssel, The Netherlands. Sales offices are located in Belgium and France. www.adelco.eu

u-blox contact:
Armin Boeshenz, VP Sales EMEAPhone: +41 44 722 7431
E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Website: www.u-blox.com

Adelco contact:
Bert Kluinhaar - Sales Manager Wireless Products.
Phone: +31 10 2580580
E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Website: www.adelco.eu


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